Crowdfunding reward tier planner: price each tier and see what you keep

How this is calculated

On CoFunders the goal counts what reaches the campaign after each pledge's fees, and you can claim only once that reaches it. So the planner checks your goal against that money, not against what backers pay.

For each tier:

• Pledged: the price times the backers you expect.
• Our fees: 1.5% of what's pledged, plus the flat $0.99 once per backer. It's the same math as the fee calculator.
• Reward costs: what one reward costs to make and send, times the backers.
• You keep: what's pledged, less our fees and the reward costs.

For the campaign:

• Toward your goal: every tier's pledges, less our fees on them.
• You keep: what every tier leaves you, less the $5 fee the free plan charges once to open the campaign.
• The gap: your goal, less what counts toward it.
• Backers to close it: the gap divided by what one more pledge at the tier you choose brings toward the goal, rounded up.

A tier costs more than it earns when one reward costs more than its pledge brings after fees. The planner flags it, because more backers of that tier bring you closer to the goal and leave you with less.

Each price has to be at least $10, the smallest pledge the contract accepts. The percentage fee on a pledge follows the plan of the account making it. It's taken when the pledge is made, so it isn't returned if the campaign misses its goal. Paid plans aren't on sale today, so the published fee is the free plan's fee.

The rule is all or nothing, as what happens when a campaign misses its goal explains: a campaign that falls short releases nothing, and its opening fee isn't returned.

What it doesn't know

• Which tiers people choose. The backers you expect are a guess, and a campaign rarely lands where it was planned. Try a few mixes.
• Your other costs. Only each reward's own cost is here. Fixed costs, such as tools, design or your own time, aren't. The goal planner counts them.
• Tips and share rewards. A backer can add a tip, and you can pay a share of each pledge to whoever brings a backer, up to 18.5%. Both come out of the pledge before it reaches the campaign, and neither is counted here.
• Tax. VAT and income tax aren't counted. Running a campaign explains what usually applies, and the goal planner can allow for VAT.
• Currency. You type and read every amount in your own currency. Our flat fee and the fee to open a campaign, the parts of our price set in USDC, are converted at today's rate.
• Adding money. You add money by card on our payment partner's own page, with Apple Pay, Google Pay or a card. It lands first in a deposit wallet for your account, and we move it to your own wallet within minutes, minus our fee of 0.25% plus a flat $0.99, and the network fee. The partner shows its own fee on its page. None of that changes what reaches the campaign, so it isn't counted here.

Questions

How do you price crowdfunding rewards?

Start from what each reward costs to make and send. Add what the fees take from its price, and leave something toward your other costs. A tier whose backers leave you nothing after their reward needs a higher price or a cheaper reward. The planner shows what each tier leaves you, per backer and in total.

How many reward tiers should a campaign have?

Few enough to compare at a glance, each one clearly different from the last. Every tier is another reward to make and send, so add one only when it gives a backer a real choice. The planner shows what each one leaves you.

Do reward costs count toward the goal?

No. On CoFunders the goal counts what reaches the campaign after each pledge's fees. Making and sending the rewards comes out of that money afterward, so set a goal that covers them.

What if a reward tier costs more than it earns?

Then every backer who picks it leaves you with less, even while they bring the campaign closer to its goal. Raise the price, or find a cheaper way to make or send the reward. The planner flags any tier like that, per backer and in total.